As Facebook Inc. and Twitter Inc. banished users and groups supporting the violent mobs at the U.S. Capitol last week -- including President Donald Trump himself -- downloads surged for a less restrictive social media app called Parler. But in an effort to prevent further riot organizing, Google Inc. and Apple Inc. booted Parler from their app stores, and Amazon.com Inc. shut off its web services.

“We will not cave to pressure from anti-competitive actors!” John Matze, Parler Inc.’s chief executive officer, said on his site Friday. “We WON’T cave to politically motivated companies and those authoritarians who hate free speech!”

In reality, Matze doesn’t have much choice. His free-speech-centric network, where some extremists turned to rally insurgents and organize future uprisings, was deemed an “ongoing and urgent public safety threat” by Google. Apple quickly rejected as insufficient a Parler plan to moderate its content. Amazon employees asked that the web giant “deny Parler services until it removes posts inciting violence, including at the Presidential inauguration.”

Access to the website appeared to be cut off after midnight in California on Sunday when Amazon shut down access to its servers. With an internet ecosystem dominated by a few big players, the app has little chance of survival without access to these mainstream channels.

The Parler restrictions underscore how technology companies have increasingly been held accountable for the potential consequences of what happens on their services, where they have greater visibility than governments do -- and the ability to take quicker action. For years, large tech companies avoided such debates by claiming to be content-neutral. Meddling and misinformation campaigns in the 2016 presidential election made it clear that these companies, and their software algorithms and content moderation, had real-world impact.

Now, pressured by lawmakers, civil rights advocates and even their own workers, the big tech companies are realizing just how much power and responsibility they have over public conversation -- including over apps they didn’t create.

Such monopoly-like powers are already under scrutiny by U.S. regulators, with Google and Facebook battling government antitrust lawsuits. At the same time, the companies have come under fire for their lackadaisical practices on content moderation, when being too permissive on incendiary speech can lead to real-world violence or illegal activity.

The tech companies’ moves were mostly applauded by government officials and critics, and many openly asked why it took so long to crack down. But their subjective nature worried some advocates.

“It should concern everyone when companies like Facebook and Twitter wield the unchecked power to remove people from platforms that have become indispensable for the speech of billions -- especially when political realities make those decisions easier,” Kate Ruane, senior legislative counsel at the American Civil Liberties Union, said in a statement after Trump was banned on the platforms. “It is our hope that these companies will apply their rules transparently to everyone.”

Parler already faced major hurdles. The company is seeking to take on much larger services with established user bases, including Twitter, Facebook and Instagram. The Henderson, Nevada-based upstart network gained some traction in 2020 as it capitalized on fears of anti-conservative bias by the main platforms, and it worked. Backed by Trump supporter Rebekah Mercer, the daughter of hedge fund investor Robert Mercer, Parler was the top program on Apple’s App store Saturday before it was banned, with millions of total downloads. The app functions similarly to Twitter, where users post short messages in a feed where others can follow and interact.

First « 1 2 » Next