Bernicke Wealth Management, an Altoona, Wis.-based firm, has aligned with Great Valley Advisor Group to join LPL Financial’s broker-dealer, corporate registered investment advisor and custodial platforms, according to a release from LPL.
The Bernicke team managed about $530 million in advisory and brokerage assets with TD Ameritrade and Triad Advisors, part of Advisor Group, the release said.
Ty Bernicke, president and senior wealth manager of Bernicke Wealth Management, launched his independent practice two decades ago under his father’s mentorship, the release said. The firm has since grown into a 21-member team that includes four financial advisors, paraplanners, technology specialists and several client services support members.
Bernicke said the team’s mission is to help people navigate life’s moments. “We are a comprehensive wealth management firm with a heavy focus on clients who are nearing retirement. Our team truly cares for our clients, who are not only clients, but also friends who rely on us for guidance in making important financial decisions,” he said in a statement.
He added that the partnership with GVA and LPL lifts the compliance burden from their internal resources, allowing them to focus on growing the business and serving clients. “We believe LPL’s innovative technology, coupled with another layer of value provided by GVA’s technology, will really put us ahead of the curve,” he said.
James J. Spinelli, chief operations officer with Great Valley Advisor Group, said the caliber and commitment of GVA aligns with that of the Bernicke Wealth Management team. “Ty and his team share our mindset of wanting to always push the needle forward and we are proud to welcome them to our existing network of successful advisors,” he said.
LPL Financial, headquartered in Fort Mill, S.C.; San Diego; and Boston, is the nation’s largest independent broker-dealer.