The Carson Group, a hybrid RIA headquartered in Omaha, Neb., is celebrating a landmark $12 billion in client assets under management (AUM) by covering technology costs for all its network partners, according to a news release.

Carson serves advisors and investors in more than 120 partner offices across the country, including 24 Carson Wealth offices.

The gratis gift will cover costs for software platforms Salesforce, Orion, Smarsh and Egnyte. eMoney costs will be covered as of May 1, 2020. 

Wirehouse advisors, IARs and RIAs in the Carson Partners network can now focus on maximizing the value they deliver to the families they serve, rather than spending time and money evaluating and adopting technology, Carson said. 

One of those advisors is Bob Huntley, founder and wealth advisor of Wise Counsel Wealth Management, a Carson partner firm in Georgetown, Texas. Huntley applauded the Carson announcement.

“I cannot tell you how exciting it is to be part of this movement Ron Carson has built,” he said in a news release, referring to the founder of Carson Group. “I am already making plans to reinvest 100% of the savings back into growth this year.”

For years, Carson had discussed implementing discounted services and direct cost savings to its partners at the firm’s annual partner summit, held during its Excell conference. Last year, the firm was at last able to take steps toward achieving that goal.

During the May 2019 Excell conference in Chicago, the Carson team announced zero costs on Orion Advisor Services fees within advisory accounts, which averaged a savings of more than $22,000 per advisor firm.

Carson also unveiled plans at last year’s Excell conference to eliminate the financial burden on advisor businesses leveraging its Carson CX (client experience) application. 

The company announced plans to reduce the cost of Carson CX, but also modified the platform’s technology, making it even easier for advisors and investors nationwide to use.

Over the past year, Carson has rolled out several value-added advisor services and support to its ecosystem, including an expanded brokerage solution; M&A consulting to help its advisors grow their practices; succession planning; and cash management options through its partnership with Galileo Money+, a new mobile-only banking service available exclusively through financial advisors.