Cetera Financial Institutions is launching a new website portal to make it easier for advisors and clients to purchase insurance products, Cetera Financial Group announced Monday.

Cetera Financial Institutions provides wealth management services to banks and credit unions.

The new portal, which was developed with Covr Financial Technologies, is designed to increase application processing speed and improve case management efficiency for advisors. It also creates a simpler experience in purchasing insurance products, including life, long-term care, disability and others, the company says.