Well, it’s official! Social media is increasing interpersonal connectivity, not decreasing it. At least for now. Arguably, our ability to initiate meaningful communication comes down to the individual, and not the device. A post by Common Wealth sheds light on client retention, listing communication as the number one pitfall behind client retention issues.

Advisors should, indeed, reconsider their communication strategy in the “new norm." Here are some key ideas to keep in mind when re-evaluating your B2C or B2B communication, as well as helpful tools and resources to follow through.

Manage Your Frequency: Be the Guardian Angel

One idea to consider is how you will manage the frequency of your communication, without contributing to all of the noise. A well-managed communication strategy does not intrude but instead gives you a guardian angel effect while staying relevant. If you already have connectivity, find what frequency works best for your audience. If you’re focused on acquiring clients, make sure to put as much emphasis on quality, as you do quantity in your content marketing, and act genuinely to help people with the troubles they are currently experiencing.

Use Soul Force: Wax on Wax Off

Stay sticky!–A coined marketing term referencing a certain elegance that, when applied to your messaging and media, boosts lead generation and keeps an audience coming back. As business owners, you must consider treating every touchpoint as an extension of your brand. We must adopt the art of wielding effective service in our wax on right hand, and the ability to speak to the soul in our wax off left, and the latter is a two-way road.

Chalice endorses the notion that you, the financial services professional or independent business owner, should adopt the #here4u style messaging and positioning of services when engaging new prospects and, of course, existing clients.

As a hub for automated services, Chalice helps its members stay connected to best-in-class solutions that improve efficiency and functionality to their communication strategies. WE offer comprehensive, all-in-one digital solutions for your content and design needs.

Bring Your Awareness to the Power of Connection

When we say “The Strength of We Empowers a Network of Me,” we mean that we empower financial professionals, but consider where this empowerment comes from before it reaches your business. Our ability to empower you is equally as important as our ability to connect you. Businesses looking to scale should weigh in how our relationships hold value for them.

“With great power comes great responsibility” -Stan Lee. So what are we doing with all of this stored-up power? We are offering it to people that do not normally get this level of access. In turn, our goal is to address our audience’s pain points and remove financial obstacles so that you can become more successful. Getting started for free is an easy way to learn more.

If It Sounds Good, It Is Good

Clients want to hear from you, which means you need to produce. Producing content takes time; it takes energy; it takes commitment. Many advisors are not used to writing themselves a script, setting up a video series, never-the-less set up a real end-to-end marketing campaign. That's where Chalice comes into play.

Chalice helps you to stay connected to the unique solutions you need for your business. Snappy’s latest tool, the Personal Connection Video, enables advisors to create their own video series to build leads easily and continue scaling during this epidemic. The Kraken is also cranking out lots of cool new and creative content for your readers to stay up to date on a variety of topics, such as COVID-19.

Other forms of content you could, and arguably should create, include podcasts, social posts, blogs, whitepapers, newsletters, and lots more. Businesses nowadays will embrace content like never before, so do not be shy; just be you, if anything do not be silent.

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