Two merged marketing firms have rebranded as AcquireUp to become one of the largest independent marketing firms exclusively serving financial advisors, AcquireUp announced today.
The newly named firm, which has offices in Troy, Mich., and Tampa, Fla., caters to financial professionals and combines traditional and digital marketing capabilities, AcquireUp said.
The marketing firms White Glove, a digital seminar marketing company, and TouchFuse, a seminar marketing technology platform and direct mail firm, merged late last year. TouchFuse is the holding company of Acquire Direct and LeadJig, which also were brought under the AcquireUp label.
“With the strategic integration of White Glove’s digital marketing expertise and TouchFuse’s advanced seminar marketing platform and direct mail capabilities, AcquireUp provides the most robust, end-to-end marketing solution for financial professionals in the market,” Greg Bogich, CEO of AcquireUp, said in a statement.
The new firm is designed to provide advisors with a combination of tools to promote growth, a press release said. AcquireUp’s goal is to enable professionals to attract, convert and retain new clients through personalized, data-driven marketing campaigns. The rebrand also marks a new phase of growth for the combined marketing entity, the firm said.
AcquireUp will offer both ready-made marketing tools and products that are individualized for a firm.
“The Great Wealth Transfer is upon us, with trillions of dollars set to change hands in the coming years,” Derek Janis, chief marketing officer of AcquireUp, said in a statement. “Independent financial professionals are standing at the edge of an unprecedented opportunity, but time is running out. Those who embrace a blended marketing approach that seamlessly integrates traditional and digital channels will dominate their markets.”