Dynasty Financial Partners has reconfigured some of its leadership roles, naming Tim Oden as the firm’s first chief growth officer, moving Andrew Marsh into another new position as head of core services, and hiring Marc Hineman as chief operating, Dynasty said today in a press release.

The changes, the release said, are designed to support the St. Petersburg, Fla., firm’s continued growth.

Oden spent the last nine months as the firm’s  “executive-in-residence” and, berfore working with Dynasty, spent 37 years at Charles Schwab & Co., with his last role as managing director for business development.

As head of core services, Marsh, a Dynasty vice chairman and prior executive-in-residence, will focus on unifying and supporting the growth of the firm’s advisor network, the release said.

Hineman came to Dynasty from financial technology firm Pico, where he went from chief operating officer in 2016 to chief administrative officer in 2019 back to chief operating officer in 2022. He held that position until leaving the firm in April, according to his LinkedIn page.

Prior to Pico, Hineman worked at Wells Fargo, most recently as director and chief operating officer of electronic trading services, strategic investments and market structure.

“Our network partners are everything to us,” Shirl Penney, founder and CEO of Dynasty, said in a prepared statement. “Their robust organic growth, resilient investment platforms, and thriving M&A activity recently propelled us over the $100 billion asset mark, so we are dedicated to constantly evaluating our ability to power their independence and continued growth.”

Penney said the strategic changes Dynasty has made, including the appointments of Hineman, Oden and Marsh, will be key to continuing the firm’s growth.

Dynasty includes 56 independent firms with more than 400 advisors, the release said.

“With average assets under management per firm of nearly $1.8 billion and average assets per advisor of approximately $250 million, the Dynasty Network represents some of the highest AUM-per-firm and assets-per-advisor ratios in the industry,” the release stated.