Equitable, a financial services company based in New York City, has appointed Connie Weaver to the position of chief marketing officer, as well as a member of the company’s Operating Committee, the company announced today.

In her new role, Weaver will oversee and align all marketing and related functions to advance business objectives and grow the strategic value and positioning of the company. She will report to company president Nick Lane.

Weaver brings decades of business strategy and marketing experience to her new position with Equitable, having held senior leadership positions across several prominent brands and companies. Most recently, she served as the senior executive vice president and chief marketing officer for TIAA, where she oversaw the transformation of the company’s marketing strategy, digital experience and brand.

Since 1859, Equitable, a subsidiary of Equitable Holdings, has provided advice, protection and retirement strategies to individuals, families and small businesses.