Fidelity has updated its open architecture digital store with new self-service features designed to make it easier for wealth management firms to test, deploy and manage technology platforms that meet their needs.

With Integration Xchange, firms can explore a wide range of integration options to develop technology platforms, the company said.

The new self-service features also will help firms engage with and manage the integration of new tools.

The Integration Xchange digital store includes access to more than 175 third-party tools and integrations including APIs, data feeds, single sign-on, real time alerts, Financial Information eXchange (FIX) trading connectivity and more.

Lisa Burns, head of Platform Technology, Fidelity Institutional, said the company is committed to helping firms find the appropriate technology for their advisors and investors. “Our clients have been successfully using Integration Xchange to design and build their platforms, and the new self-service functionality takes it a step further by making it easier for firms to manage their end-to-end technology ecosystems on their own,” she said in a prepare statement.

Firms and third parties also will have the opportunity to gain knowledge of how an API integration will fit within the context of their own platforms with a new test experience that Fidelity has begun to roll out. Within the store, firms will have the ability to test a prototype of the integration before moving forward with the full build.

Fidelity said the updates were designed to help firms test and deploy integrations, and will generate sample code for firms to test integrations on their platforms.

Fidelity has also added a new functionality which will enable firms to get assistance after integration in the form of operational oversight and control of their technology ecosystem, including tools to help them manage their connections with Fidelity, as well as more easily understand their vendor connections and where data is being sent on their behalf.

Since its launch in October 2018, Fidelity has continued to expand both the number of third parties available in Integration Xchange, as well as the depth of integrations for CRM, financial planning, analytics, portfolio management, office tools and more. Laser App, Riskalyze, Tamarac and Wealthbox are among the third parties with new or enhanced integrations.

Additionally, Integration Xchange links directly to eMoney Advisor’s recently launched API storefront, eMoney Access. The storefront provides firms access to planning, client fact data, document storage and other features found within the eMoney platform. This integration will provide a solution for firms looking to build experiences across eMoney and Fidelity, the company said.