Users of eMoney’s Decision Center tool can now create models to see the impact cash management has on their client’s overall portfolio, the company said.  

The new capability has been provided through a partnership with tech platform Flourish, eMoney said.

Advisors who have their clients’ money in Flourish Cash, the New York-based firm’s cash management tool, can now see how cash optimization impacts client portfolios and make adjustments to maximize that impact, said Max Lane, CEO of Flourish. 

“You can now do that with cash optimization to see how that impacts the financial plan and impacts the goals the client is trying to reach,” he said.

The changes make it easier for advisors to move from seeing the potential impact of the cash on the portfolio to taking steps to making it a reality, he said.  

“If you’re working through Decision Center with a client and you’re seeing that impact and you want to move from planning to execution, you can now invite clients to Flourish Cash directly from eMoney,” Lane said. 

This builds off a relationship that started between the two firms five years ago, when eMoney became one of Flourish’s data integration partners. It sends data about those who invest in its annuity and cash management products to the eMoney platform, consolidating the advisor’s view of the overall financial portfolio, according to Lane.  

The firms expanded that relationship so advisors can go from planning to execution more efficiently.   

“We want to streamline workflows and facilitate collaborative planning conversations for our clients that end with planning actions,” Ricky Illigasch, vice president of product management at eMoney, said in an email. “The Flourish integration enables that transition from planning to action very efficiently.”  

Many advisors are having difficulty transitioning from the holistic planning stage to executing those plans, he said. The firm wants to help them overcome that hurdle with enhanced relationships such as the one with Flourish, Illigasch explained.  

“We believe that combining holistic planning tools for cash management and yield optimization across an advisor’s client base with Flourish’s easy-to-use onboarding process can enhance the value advisors provide, improving their clients' overall satisfaction and financial outlook,” he said.  

The system is fully integrated and currently available for use through eMoney’s platform.