A former TD Ameritrade executive and an industry veteran will join Charles Schwab as senior vice president of Advisor Services, according to a company release.

Tom Bradley, who prior to leaving TD Ameritrade in September 2017 served as president of TD Ameritrade’s retail and institutional businesses, will oversee the segment of Schwab’s advisor business that provides custodial support services customized to independent registered investment advisors with up to $100 million in assets under management, the release said.

In light of Schwab’s recently announced deal to acquire TD Ameritrade, Bradley also will play a leadership role in helping integrate the two firms’ advisor services businesses, the release said. Schwab announced on Nov. 25 plans for a $26 billion all-stock deal to buy TD Ameritrade.

He will begin his new role in January. Since the merger was announced, there has been acute concerns that Schwab will try to cut service costs to smaller advisors, including some with up to $200 million in assets under management.

There have even been unconfirmed reports that small advisors uninterested in growing into big firms will be referred to a 1-800 call center. Historically, TD Ameritrade provided an advisor-friendly service environment for smaller RIAs.

Bradley’s three decades at TD Ameritrade culminated in his serving as president of the firm’s retail distribution unit for more than five years, the release said. Prior to that, he was president of TD Ameritrade’s Institutional business for 12 years.

“There couldn’t be a more exciting time to join Schwab—not only to further its services to the heart and soul of its advisor client base, but also to help guide the successful integration of Schwab and the firm where I spent the bulk of my career, TD Ameritrade,” Bradley said in a prepared statement.

Bradley will report to Bernie Clark, Schwab’s executive vice president and head of Schwab Advisor Services. He will be located at the firm’s Westlake, Texas, campus, the release said.

“We’ve known Tom personally for years, and have long admired his successful track record working across the investment services community,” Clark said.  “Tom knows the independent advisor space in great detail, and we’re fortunate to be able to add his depth of experience and breadth of industry relationships to our Advisor Services leadership team.”