Three new ETFs, including one that focuses on firms involved with gene editing, have been launched by a new Denver-based ETF issuer.

Kelly ETFs, which was launched last week, said it is looking to bring forward-looking and disruptive investment products to market. Its initial product line is composed of the following ETFs:

• The Kelly CRISPR & Gene Editing Technology ETF (Nasdaq: XDNA) focuses on the next generation of healthcare by investing in companies disrupting the genomic and life science industries. The fund seeks to track the Strategic CRISPR & Gene Editing Technology Index, which measures the performance of developed market companies that specialize in DNA modification systems and technologies. 

• The Kelly Hotel & Lodging Sector ETF (NYSE Arca: HOTL), is designed to track the Strategic Hotel & Lodging Sector Index. It offers exposure to companies focused on hotel and lodging management and operations, lodging platform services, timeshare properties and real estate throughout the developed world. The hotel and lodging sector acts as an effective economic barometer as it captures both leisure and business spending across various income levels, according to Kelly ETFs.

• The Kelly Residential & Apartment Real Estate ETF (NYSE Arca: RESI) seeks to track the Strategic Residential & Apartment Real Estate Sector Index, which targets the residential and multifamily real estate industry. It gives investors access to companies specializing in single-family residential homes, apartment buildings, student housing and manufactured homes, the firm said

“At Kelly ETFs, we believe investors deserve access to strategies handcrafted with a deep and nuanced understanding of the forces driving the trends and transformations happening every day,” Kevin Kelly, founder and CEO of Kelly ETFs, said in a statement. “We are particularly excited about the promising innovation occurring in CRISPR and gene editing technology. Scientific understanding of DNA is significantly more advanced today than even a few years ago and we are thrilled to be in on the ground floor.”

“Historically low housing supply comes at a time when household growth – the primary driver of housing demand – is strong and accelerating,” Krista Kelly, who will oversee the firm’s operations and distribution, said in a statement. “Meanwhile, the hotel and lodging sector is seeing favorable market conditions as business spending is set to increase over the next several years.”