GReminders has partnered with broker-dealer Osaic to launch a scheduling and automation platform designed to streamline advisors' administrative tasks.

The collaboration gives more than 10,000 advisors affiliated with Osaic access to a GReminders scheduling platform that will “significantly increase office efficiency,” GReminders said in a press release last month. The Osaic-affiliated advisors manage more than $653 billion in assets.

GReminders, based in Los Angeles, said that its technology is designed for the financial services industry and integrates with customer relationship management (CRM) tools such as Redtail, Wealthbox and Salesforce. 

According to GReminders, advisors lose more than 10 hours a week to administrative tasks and the partnership will lead to better client relations, lower churn and higher performance.

“GReminders' unique integration addresses a critical need for industry-specific scheduling solutions in the financial services sector, replacing the generalist software previously used by advisors,” GReminders said in the release.

"Partnering with Osaic allows us to extend our specialized scheduling and process automation capabilities to a broader audience of financial advisors," said Arnulf Hsu, GReminders founder and chief executive officer, said in a statement.

Hsu said in an interview that GReminders jumped into the financial services industry two years ago because he thought the industry was lagging in utilizing artificial intelligence and automation. He suggested the space is ripe for the scheduling and automation software that his five-year-old firm produces.

“We started to realize that this market was underserved,” Hsu said. “There were lots of solutions out there ... but they don’t integrate with anything that these [advisors] use. So, we’ve spent the last two years doing exactly that.”

He said GReminders is growing revenue and customers 400% year-over-year in its primary finance segment, albeit from a small base. GReminders has “a couple of thousand customers” and revenues of seven figures, Hsu said.

GReminders’ target market is half of the 300,000 financial advisors in the country who are independent and broker-dealer related, he said.

“Based on our customer count, we’ve got a long runway,” He saidl. “Getting 20, 25% market share is certainly not out of the question.”