Homrich Berg, a national wealth management firm, has opened a Palm Beach, Fla., family office with a three-advisor team specializing in serving ultra-high-net-worth individuals, the firm announced in a news release.

The new Florida office, located in DiVosta Towers in Palm Beach Gardens, is the firm’s first outside its Atlanta headquarters, and expands its southeastern footprint.

“We have been discussing adding a physical office in Florida for many years given our numerous clients in the state,” CEO Andy Berg said in the news release. “We wanted to find the right cultural fit and experienced advisor team first to ensure a strong launch, and I am pleased to welcome these great people to HB.”

Formerly with GenSpring SunTrust Private Wealth, where the team managed over $1.5 billion in client assets, Kevin Campbell and Amy Owen, JD, LLM, join Homrich Berg as managing directors, with Sara Whipple in client service operations to lead the new family office and scale its roster of advisors. 

Owen, an expert in tax and estate planning, and Campbell, a veteran private investments advisor, bring three decades of combined financial services experience to their new position with Homrich Berg. 

“We are thrilled to not only offer clients continued access to great technology and wealth planning resources, but also expand their ability to participate in areas such as private alternative investments,” Campbell said in the news release. “It’s exciting to join a firm that shares our focus on serving clients objectively first, and to be part of the firm’s next stage of development and the continued growth of HB Family Office.”

At least one additional advisor will join the team in their new Florida office, the news release said.

The addition of the team is the second major strategic hire this year for the firm’s growing HB Family Office division since Emily Bentley joined from JP Morgan Private Bank as managing director in April. 

Founded in 1989, Homrich Berg is a registered investment advisor (RIA) with five offices located in the Greater Atlanta area, serving a national clientele of high-net-worth individuals, families and not-for-profits. The firm manages over $10 billion for more than 2,000 family relationships nationwide.