Miguel Gomez didn’t have grand aspirations for his Spanish-language podcast, “Dinero en Español,” when it launched in 2014. But sometimes things exceed your expectations.

Gomez, 38, is a certified financial planner with Lauterbach Financial Advisors in El Paso, Texas. His bilingual practice serves a number of immigrant clients who came from Mexico decades ago and now run successful businesses in the U.S.

Gomez himself came from Mexico, and his own business journey is still unfolding. His growing wealth management practice serves roughly 40 households and manages $49 million in assets. He joined Lauterbach in 2009 as a marketing consultant and eventually took on a financial advisor role.

Now in its seventh year, his podcast is a moonlighting venture separate from his day job, but it has taken on a life of its own while giving him a wider audience than he ever expected.

“Dinero en Español” aims to provide basic financial education to people who aren’t particularly knowledgeable about finances and investing. By and large, these aren’t folks typically served by a financial planning outfit such as Lauterbach, a fee-only firm with about $430 million in assets under management, according to its most recent Form ADV.

“I’m not trying to get new clients from the podcast,” Gomez explains. “I do it for the fun of it and to help people. And people seem to like it, and that makes me happy.”

According to Chartable, an analytics service, Gomez’s podcast has been downloaded in 38 countries. The largest audience is in the U.S., and the next 10 biggest markets are Spanish-speaking lands led by Mexico, followed by countries in Central and South America and Spain.

The roster gets a little bizarre after that—people also download the podcast in Poland, Japan, China and Israel.

“It’s weird, I can’t explain it,” Gomez says almost sheepishly. “Quite frankly, I find that to be amazing.”

The podcast platform Spreaker recently counted 400,636 total downloads for Gomez’s podcast in mid-January. It has the feel of a momentum stock.

“I’ve been doing it for six years, and it took me four years to get to 100,000 listeners, another year to get to 200,000 and then another year to get to 400,000,” Gomez says. “It grew the most in 2020.

“I have people from all over Latin America,” he says. “I had one person from Colombia thanking me profusely about what she’s learning in the podcast. I had one guy from Dallas who called me out of the blue asking what he should do with his money, which literally was sitting under his fish tank.

“The podcast talks about things that people care about and are thinking about,” he continues. “It seems the more people who listen to you the more people discover you, as listeners recommend you to friends.”

He records on Sunday morning before his wife and two children wake up. The shows run weekly. Well, almost weekly. He does skip a week now and then, but his output is pretty consistent. The podcasts run anywhere from 11 minutes to more than an hour, but most typically last 20 minutes, give or take five. The longer shows usually involve an interview with a guest speaker.

“I’m trying to help the community become more conscious about money,” Gomez says. “I had an episode where I explained what a stock is.”

His recent topics have run the gamut from 10 financial ideas for the next decade and whether now is the time for Bitcoin, to conversations about saving money and what costs people should consider when investing.

“I put more emphasis on my blog, and my blog has like 10 visits a month,” Gomez says. “So nobody really visits the blog. It’s more about the podcasts and how it’s shared.”

He records the podcasts on an open-source, cross-platform audio software called Audacity. “It has a somewhat steep learning curve, but it works very well for me,” he says.

After recording, he uploads the show to Auphonic, which enables him to adjust the audio level and eliminate background noise.

First « 1 2 » Next