The Certified Financial Planner Board of Standards Inc. has appointed a retired Vanguard senior executive as its 2020 Chair, according to a news release.

Jack Brod, who has been a board director at the CFP Board since 2017, will provide strategic direction for the organization that has certified more than 86,000 certified financial planner professionals.

Brod, who has been a CFP professional since 1991, said this is a pivotal time for CFP professionals and the entire profession, citing the revised Code of Ethics and Standards of Conduct, effective as of October 1, 2019.

“CFP Board has always been known for having high standards for the delivery of competent and ethical financial planning and advice. And we are now setting the bar even higher with the requirement that all CFP professionals be held to a fiduciary standard when providing financial advice,” he said in a prepared statement.

Susan John, CFP and Immediate Past Chair, said, “Jack is a proven leader whose deep knowledge and passion for the financial planning profession have greatly contributed to the work of the Board. We look forward to his continued vision and insights as he leads the Board of Directors in 2020.”

The press release noted that Brod began his career as a financial planner in the late 1980s, becoming a regional leader of Price Waterhouse’s RIA executive wealth advisory practice. He joined Vanguard in 1995 to launch the company’s first advice offering for high-net-worth retail clients, ultimately leading a $20 billion wealth advisory business. He later led the company’s corporate strategy group and spearheaded an investment and business transformation in Vanguard’s Financial Advisor Services division, helping to grow the business from $300 billion to more than $1.2 trillion.

Prior to retiring, he was head of Vanguard’s U.S. sales and distribution to RIAs, broker dealers and banks.

Brod graduated from the University of Florida and the Harvard Business School Advanced Management Program.