Email Marketing Engagement
The Email Marketing Engagement Score measures how effective your campaigns are at engaging your audience by tracking key metrics like open and click rates. Each of these metrics represents a different type of engagement which will help you assess the performance of your campaign. Open rates are linked to subject line performance, the credibility of the sender, and the time the campaign was sent; click rates, on the other hand, are indicative of how well the content resonates with the audience and the relevance of the message.
Successful e-mail marketers extensively A/B test subject lines, “call out” text in an e-mail, and the time e-mails are sent. The result is an e-mail marketing program that is fine-tuned to your subscriber list with campaigns capable of generating a high level of engagement. As with any marketing activity, e-mail campaigns are designed to generate leads for your business. Therefore, engagement scores should be tracked alongside goal conversion rates and social interactions to demonstrate marketing ROI.