Cincinnati-based Luma Financial Technologies is partnering with Colorado Springs, Colo.-based Insurance Technologies to bring its new annuities solution onto its structured and market-linked products platform.

Luma Annuities is a turn-key annuity sales and life cycle management technology that addresses learning, transacting, configuring and managing annuities for financial advisors and investment firms, allowing them to broaden the range of income-generating products offered to clients.

Insurance Technologies’ FireLight, a multi-carrier, end-to-end insurance and retirement sales platform, will be embedded within Luma Annuities to create a cohesive sales experience for advisors and clients, allowing products to be managed in a centralized location, the company said.

For example, Luma Annuities will feature data across a broker-dealer’s annuity product shelf so representatives can compare rates, riders and product features. Predictive analytics and carrier illustrations will allow the end-user to present optimized product solutions to clients, the company said.

Luma’s new technology will also allow advisors to track and monitor the performance of products sold through the Luma platform alongside products in their past book of business.

“Our mission has always been to simplify product complexities and give advisors smart solutions that they can believe in,” said Jay Charles, director of annuities at Luma Financial Technologies, in released comments. “By partnering with Insurance Technologies and leveraging the FireLight platform’s embedded API capabilities, we bring a seamless order entry experience to financial professionals around the world."