Consumers can access streaming programming via apps from both distributors like Charter and programmers like Fox. As a result, both sides of the industry need to work together to solve the problem. Charter, which sells cable-TV service under the Spectrum brand, has said its recent distribution deals with Fox and Disney will help them address password sharing, but didn’t specify which measures they’d be taking.
While industry executives widely agree password sharing is a problem, there’s no consensus on where to draw the line. Programmers and distributors blame each other for being too lenient in how many people can simultaneously stream from one account. DirecTV and Comcast allow five streams. Fox and ESPN generally allow three.
Online TV services also vary in how generous they are about password sharing. Apple TV+, which launched Nov. 1, allows up to six people to stream from one family plan. Two upcoming services — AT&T’s HBO Max and NBCUniversal’s Peacock — aren’t ready to announce how many streams to allow, according to representatives for both companies. A spokeswoman for Disney+, which launches Nov. 12, didn’t respond to a request for comment.
Netflix allows just one stream for its basic plan and four streams for its most expensive service. Three years ago, CEO Reed Hastings said password sharing is “something you have to learn to live with, because there’s so much legitimate password sharing — like you sharing with your spouse, with your kids.”
Recently, there have been indications that the company may be reconsidering its tolerance. On an earnings call last month, Netflix Chief Product Officer Greg Peters said it is “looking at the situation” and seeking “consumer-friendly ways to push on the edges of that.”
This article was provided by Bloomberg News.