An Eye On The Future
Despite the shop's solid performance since inception, Bigge contemplates the future like a good CFO should. "The challenge is continuing to bring in work," he says. "A lot of times we get called in as a specialist, and once we have resolved the client's issue or helped him put a plan in place, he moves on and we have to look for our next planning client."
A potential damper on the firm's unique private letter ruling business is a recent hike in the fee the IRS charges for some ruling requests. That will make the requests feasible for fewer taxpayers, according to Ward.
In the firm's estate planning business, a big question mark is what will happen to the federal estate tax exemption. Under current law, it will revert to $1 million per person at the end of the year. That would expand opportunities for estate planners. But if the exemption were maintained at its current $5 million, it would continue to constrain the market. In that case, says Bigge, "we'll focus more on tax-sensitive retirement planning. That's really at the intersection of finance and tax, where no one else wants to play."
Developing drawdown strategies for retirees is one area Keebler has been putting time into lately. "If the client has Roth money, pretax money in an individual retirement account and after-tax money in a personal account, what does he spend first and how does he take it out in the most tax-efficient way? That's where the action is," Keebler says, adding, "Everyone is going to need a financial planner because this is so complex."
Planners, for their part, will need to know more about taxes. "With the compression in tax season-because 1099s are going out later and later-having a 1040 prepared at a CPA firm is becoming more expensive" as accountants attempt to make a full year's living in a shorter period, Keebler says. "The result is non-CPAs are preparing more income tax returns, and because of the seasonal nature of their businesses, often they are not equipped to do tax planning. So financial planners will have an opportunity to take a larger role in income-tax planning with more middle- and upper-middle-class families," Keebler predicts.
Plans to grow Keebler & Associates stop at the point where the partners are managing the firm instead of bringing in lucrative speaking fees or national billing rates. From that perspective, an experienced practitioner, rather than a neophyte needing training, could be a more viable addition to the firm.
But no matter where the boutique winds up, it will have taken Keebler a long way from those local speaking gigs 20-plus years ago, even if ascending to the national stage and circulating with some of the biggest names in planning-dom were not his original goals.
"I was never shooting for the stars," Keebler says. "It just kind of happened."