John Hancock Retirement has launched a tool for financial professionals designed to make finding and managing prospects simpler, the firm recently announced.

Prospect Finder is an interactive, data-rich system that allows financial advisors to run plan comparisons at the industry, state, and national levels. It identifies potential gaps in plans and provides helpful insights and actions to help with the conversations regarding plan design and retirement readiness, John Hancock said.

“We understand that more than a third of financial professionals feel that prospecting is the toughest part of business development,” Gary Tankersley, head of sales and distribution, John Hancock Retirement, said in a statement.

The Prospect Finder tool makes “it easy to prospect, onboard, and manage your plans so making time with clients is prioritized. The tool is accessible and integrated into a financial professional’s personalized dashboard as part of our financial professional digital experience to help make plans work as efficiently as possible for both financial professionals and their clients,” Tankersley said.

The tool allows advisors to scout retirement plan reports that can be downloaded as a PDF file with the ability to save individual prospects. It also gives a more robust overview of retirement plans, including a snapshot of key plan characteristics and potential gaps in plan design, and allows advisors to co-brand the reports, John Hancock said.