Good Life Companies, a $5 billion AUM Reading, Pa.-based independent hybrid RIA, has named Rachel Bashore as its COO.
Bashore joins Good Life from BM Technologies, where she led the firm’s white-label compliance risk and privacy functions. She has a background as a practicing trial and corporate attorney, as well as experience working in fintechs and banks
In her new role, Bashore will oversee the firm’s day-to-day operations and work to expand the services and tools it makes available to affiliated advisors.
“Rachel Bashore has been a close friend and trusted advisor to me for years, and I’m extremely pleased that she has joined our senior team,” said Good Life CEO Conor Delaney in a press release. “Her combination of executive experience and in-depth knowledge of technology, privacy and regulatory policy, as well as our shared commitment to honesty and open collaboration, make Rachel exactly the kind of leader we need as Good Life moves into its next phase of growth.”