The cable TV show, Queer Eye for the Straight Guy, relied on a panel of gay men to provide fashion tips for straight men, performing a “makeover” to revamp the guy’s wardrobe, redecorating his home and offering advice on a host of personal topics. The show proved a smash hit, not to mention a rescue mission for the seriously unstylish.

But many LGBTQ folks could use a makeover of their own, especially when it comes to retirement savings and other financial issues, preferably from a financial advisor, through a workplace retirement plan’s educational resources or both. Let’s call the makeover a “retirement eye for the queer guy—and gal.”

A makeover may be in order because members of the LGBTQ community are more likely to say they are behind on saving for retirement, feel less than financially secure and struggle more with financial emergencies than other middle-income Americans, according to the MassMutual LGBTQ Middle American Financial Security Study. The study polled 500 respondents who identified themselves as lesbian, gay, bisexual, transgender, queer or questioning (LGBTQ) ages 25-65 who earned annual household incomes of between $35,000 and $150,000.

The LGBTQ study pinpointed a wide range of financial issues, including an inability to save, lack of preparation for retirement, struggling to make ends meet, and a need for more education about retirement savings and financial issues. It’s a widespread problem that advisors need to be aware of, whether speaking with wealth management clients or educating participants in a 401(k) or other retirement savings plan.

More than ever, retirement saving and financial planning are not a one-size-fits-all endeavor. Different households have different priorities and needs. In the case of LGBTQ people you may want to start any initial discussion by determining their relative knowledge and comfort with managing money, saving and investing. You may need to discuss how to help establish good financial habits as part of any financial and investment recommendations you make.

When a client or retirement plan participant acknowledges that he or she is behind in saving for retirement, there is sometimes a concern that the person may feel it’s an impossible task to reach his or her goals. It’s easy to feel overwhelmed and simply give up. Advisors can help by reinforcing that not all is lost. Adopting the right attitude about saving and investing often starts with a series of smaller steps that eventually lead to greater financial security.

Whether the person is struggling to save because of a relatively low income or is getting started in later life, there are strategies that can be employed to help. What strategy or approach is appropriate depends upon the person’s income, financial obligations and time line to retirement:

Your LGBTQ and other clients may not be able to take advantage of every strategy but even relying on a few can help increase their savings over the long run and may help them live more comfortably in retirement.

So if you have LGBTQ clients, they may be in need of a financial makeover, or at least some retirement savings and financial management counseling. Work closely with your financial services firm and give your LGBTQ clients the retirement eye.

E. Thomas Foster Jr. is head of strategic relationships for retirement plans for Massachusetts Mutual Life Insurance Co. (MassMutual).