Olympic Cycle
Walsh Jennings said it’s paramount to keep volleyball and its culture top-of-mind outside of the quadrennial Olympic cycle. “Our sport had been so popular, but so underserved for so many years,” she said.

P1440 will use the investment capital to create more content, like tutorials and fitness videos, as well as to obtain live rights, Walsh Jennings said. The venture has until now been self-funded by Walsh Jennings and three managing partners, including her volleyball-playing husband. She declined to speculate on when it would be profitable.

Walsh Jennings said she plans to invite other professional athletes to join the company’s advisory board, including U.S. national team soccer player Alex Morgan—who is starting a female-focused media venture of her own—and Premier Lacrosse League co-founder Paul Rabil.

“What we’re building is going to require money, going to require time,” Walsh Jennings said. “We’re going to own this category. It’s authentic, it’s rich and it’s powerful.”

This article was provided by Bloomberg News.

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