They even eased up on the heavily padded headliner.

I experienced the resulting whisper while test-driving the Ghost last month. The instant the doors closed with a feather-light thud, it felt as if I had stepped into a spa. As I drove through the rolling Texas hills, I felt a deep sense of stillness and purity, even inside a speeding machine powered by fossil fuels. The balanced tones coming into the cabin via the trunk suggested what one might imagine David Foster’s studio sounds like when he records with Andrea Bocelli—that moment when the last note lingers in the air, and the hum of energy dissipates.

Alexandra Park Souto, a Wraith, Ghost, and Cullinan owner who resides primarily in Austin, may say it better. Noting that she chose to drive her newborn son home from the hospital in the family Rolls for the same reason, “I needed to be in a space where I felt protected and safe,” she says.

For an automaker selling the ultimate in luxury, call that the perfect pitch. 

This article was provided by Bloomberg News.

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