That stance seems to be changing. Regulators recently approved partially concealed, actively-managed ETFs from T. Rowe that would reveal their holdings once a quarter, rather than every day as conventional ETFs do. Active strategies account for around 2% of U.S. ETF assets.

Alternative investment strategies could also make sense at some point, said Stromberg, though he didn’t give more details. Those investments tend to come with longer time horizons and higher fees.

“We’re on our toes,” said Stromberg. “We’re trying to keep abreast of the changes, and keep an open mind about how we innovate and evolve our business.”

--With assistance from Denise Cochran.

This article was provided by Bloomberg News. 

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