Looking to distinguish itself in the turnkey asset management platform (TAMP) space, newcomer Tactive announced the launch of a turnkey platform that will pair advisors with clients who are seeking tactical investment strategies.

The Jacksonville, Fla.-based registered investment advisor, which launched in January, said it has already accumulated more than $200 million in assets under management. The launch of this new TAMP is the firm’s effort to add a retail component to its advisory practice, said Joseph Gissy, CEO of the firm.

Many TAMPs offer backoffice and other support services for advisors, but lack a way to connect advisors with clients, Gissy said. The new platform will provide the same services as most TAMPs while also offering this prospecting component, he said.

“Advisors spend a mad amount of money just trying to get in front of people,” he said. “We’re putting a system together that will allow advisors to get in front of a mass amount of people with an attractive cost to advisors.”

Investors can access the platform through the firm’s website. From there, they will answer a series of questions designed to determine their investment goals and risk tolerance. Using this information, Tactive can pair an investor with one of the financial advisors on its network.

The system will provide advisors with the firm’s tactical investment strategies, which Gissy said have traditionally used a passive approach to investing. 

“Because we have multiple [strategies] if somebody’s not performing or a model’s not working, we can just simply shift it out and move into a different tactical model that might be working for that particular market condition,” Gissy said.

Along with its tactical investment strategy, Tactive’s primary objective is to provide investors with downside protection.

"Where we shine the most is where we can minimize that drawdown,” Gissy said. “We typically seek strategies with a good risk management gauge so [investors] don’t lose as much as when the markets are tanking.”

He explained that in the aftermath of the 2008 financial crisis, it took about six years for investors to break even. 

“If you can minimize big dips like that, that’s where you win,” he said. “You don’t have to wait so long to get your money back just to break even.”