tastytrade and tastyworks: Be the Master of Your Fate

tastytrade and tastyworks were founded by the same anti-Wall Street team that created thinkorswim in 1999 (thinkorswim was sold to TDA for $750 million in 2009 which includes additional bonuses, investment bankers, etc.). tastytrade is the fastest-growing online financial network, with a mission to make finance fun and actionable. It has a plethora of content, with 50 different shows talking about the financial markets for beginners to advance investors.

Their subsidiary, tastyworks, is an online broker and was launched in January 2017 with a focus on challenging the content and technology demands of tomorrow’s self-directed investor and getting people to engage more with their investing.

The management, technology, and content teams behind tastytrade and tastyworks have worked together for nearly 20 years, bringing unparalleled expertise in the retail trading space to make the self-directed investor even more competitive.

Market trends: Sink or swim?

Markets are volatile and unpredictable, and there are simply too many factors that go into determining a stock price. While robo-advisors were on the rise starting almost a decade ago, a new shift has recently become noticeable. Many robo-advisors are going out of business, and for those that are still afloat, a shift to more self-directed investing will occur when the market sees a significant drop. This is because most robo-advisors have seen only an up-market. When the next market crash happens, it will weed out the weak players, especially those with simplified revenue streams.

One thing that tastytrade teaches on their daily shows is strategies and how to apply them in one’s portfolio whether the market is going up, down, or sideways. As technology and accessibility continue to improve, there will be more self-directed investors. As the millennial generation seeks “guided independence,” the best thing anyone can offer this next generation is the knowledge and rationale of how to increase their probability of success, rather than just helping them make 50/50 bets. The team at tastytrade learned this firsthand by previously being a public company. Their motto is strategy-based investing, and that is what they teach and talk about every day on their website.

What makes tastytrade/tastyworks different?

tastytrade was born out of the lack of engaging news and content in the trading industry. tastytrade’s mission from the beginning was to make finance fun and actionable, allowing customers to learn by watching, by following, or by doing it themselves. They provide eight hours of live programming free every day, and thousands of hours of video on demand.

After becoming one of the fastest-growing online educational resources for traders, the team decided to create a visual trading platform to support the on-air delivery of content. Essentially, they provide a 360° experience for customers—a knowledge base and low fees/costs.

The tastyworks brokerage firm offers a highly visual trading platform built on high-frequency middleware, built for the individual self-directed investor. The differentiator is in the combination of the following:

• Content: free live-streaming video content (with a mission to make finance fun and actionable) produced by its parent company, tastytrade
• Technology: a visual trading technology experience built right into the tastyworks platform
• Fees: appropriate minimal fees, supporting the motto of “trade small, trade often” and learn by doing

With over 300 years’ experience in the financial services and trading industry, tastytrade’s and tastyworks’ management teams and on-air personalities are able to provide a unique offering focused on empowering the self-directed investor that no other platform can match.

What tastytrade/tastyworks offer

tastytrade.com offers free video content, with live streaming shows on a daily basis. tastyworks is a powerful trading platform with free technology and minimal brokerage fees. Anybody can visit the tastytrade website and watch, and learn about trading, or follow traders, and place trades directly on the tastyworks platform, where it is easy to find strategies and opportunities, and trade ideas.