Having a solid online presence and social media engagement might land a financial advisor in a commercial. That’s how it worked for Eszylfie (pronounced E-sil-fee) Taylor.

When the Sunnyvale, Calif.-based LinkedIn needed users from unique professions for its “In It Together” ad campaign that launched during the 75^th Golden Globe Awards in January, the company set its sights on users who shared personal stories and engaged their followers and connections. The campaign’s director, Stacy Peralta (known for the documentary Dogtown and Z-Boys) documented professionals such as mixed-martial arts fighters, real-life cowboys, physics teachers, avant-garde musicians, animators, chefs and financial advisor Eszylfie Taylor, the owner and president of Taylor Insurance and Financial Services in Pasadena, Calif.

“Our team looked for LinkedIn members like Eszylfie who have unique stories to tell and who can serve as an inspiration to others in their industries,” said Kenly Uphaus, the senior manager of corporate communications at LinkedIn. “[Eszylfie] isn’t just ‘In It’ for himself—he has a real passion and desire to ‘share the wealth’ and help others succeed.”

The 39-year-old advisor has been in the financial services industry for close to 20 years. He got his bearings at New York Life Insurance Company, where he spent close to 13 years as a broker and achieved multiple accolades. He was NY Life’s top advisor in Los Angeles, made a list of the company’s top 50 agents nationwide and was named its top African-American advisor.

Toward the end of his time there, he recalled feeling like a “shark in a fish tank” because he believed he could no longer grow in the New York Life platform. In addition, Taylor said, “no one knew who I was.” That presented a problem for Taylor, who believes “visibility is important” in helping people know that financial advising is a possible profession for them.

In 2013, he started his own entity, Taylor Insurance and Financial Services, a fiduciary advisory and brokerage of SagePoint Financial. The Taylor Brokerage services approximately 200 advisors. He also created the “Taylor Method,” an international enterprise that offers sales training and sales coaching.

To add to his plate and broadcast himself and his services more, Taylor hosts his own radio show (“Ask the Experts”) about financial literacy and has co-authored the book Ask the Experts: The Unique Benefits of Working with Top Professionals.

“People can look at me and say I can be him,” said Taylor. He also said he does it for the impact: “Impact in the community, impact for my clients, impact for my family.”

Although the Twitter and Facebook accounts for a couple of Taylor’s businesses have shallow engagement, his LinkedIn and Instagram posts show much livelier social media activity. Taylor shares content that follows his “3 F’s—finance, family and fitness.” His photos are of his radio show guests, his speaking engagements, his yoga poses (he is a yoga instructor too), his nonprofit basketball camp that he is a coach for and intimate moments with his family.

Most of his posts pertain to the social media platform they’re on, meaning his content on LinkedIn is about his businesses and his professional connections while his Instagram exposes his followers to more of his activities outside of his work. The content on both of his accounts receives significant likes and multiple comments.

There was enough published content that LinkedIn had no problem finding him and assessing its value to him and his value to the platform.

“LinkedIn plays a major role in his endeavor to help others,” said Uphaus. “[Taylor] frequently posts articles on the platform providing his perspective on important and relevant industry topics as well as his own personal learnings and experiences.”

Uphaus also mentioned that the financial services community was one of the first groups to use LinkedIn and it was “a natural industry to spotlight as part of the campaign.” That shouldn’t be a surprise; Putnam Investments’ fifth annual “Social Advisor Survey” reported LinkedIn as the top social media outlet by 73 percent of the study’s participants followed by Facebook (46 percent) and Twitter (46 percent), and the average use for business was 16 times per month behind Facebook’s 22 times per month.

The “In It Together” campaign included integrated marketing efforts aiming to highlight what success means to different people in the U.S. and other parts of the world such as Australia, India, the U.K., Germany and France.

“There are over half a billion professionals on LinkedIn from a vast array of industries and backgrounds, so we set out to inspire our members to find their versions of success with the help of their LinkedIn communities,” said Uphaus.