Individuals around the globe began accumulating bitcoin not long after the mining of the genesis block in 2009.

More recently, institutional investors joined the party, and have been gradually dipping their toes in crypto waters – but what about financial advisors and wealth managers? Are they ready to embrace digital assets and start recommending this novel asset class to their clientele?

Based on the enthusiasm at last week’s National LINC 2020, TD Ameritrade's annual conference for financial advisors, I’d say that the answer is a resounding, “yes.”

More than 1,000 financial advisors crowded the Hyatt Regency Orlando for a day-long digital assets track, hosted by Don Friedman, founder of the Digital Asset Strategy Summit, and Ric Edelman, RIADAC founder and one of the nation's most prominent financial advisors. The discussions were dedicated to helping advisors discover blockchain’s impact on the global economy as well as how digital assets can play a role in their clients' portfolios.

Below are some of the highlights and key takeaways from the conference.

For those still deliberating whether or not to #getoffzero, Mark Yusko, CEO of Morgan Creek Capital Management, reminded attendees that “comfort is the enemy of profit, and that the greatest wealth is created when you believe in something before everyone else does.”

Perhaps the most persuasive argument in favor of digital assets came when Ric Edelman put it like this: “The question you need to be asking yourself is not whether you think bitcoin is going higher, but rather do you think other people believe that it is.“

Based purely on the current trends, the answer to Edelman’s question is a resounding, “yes.”

Dara Albright is a fintech author and advisor. This article was originally published via EisnerAmper’s Center of Transformation.