“The American family has changed considerably over the past 40 years, yet little has been done to examine the evolving and differing needs of the modern family,” said Gary C. Bhojwani, member of the Allianz SE board of management. “It’s clear that modern families have unique factors impacting how they approach and think about financial planning. As an industry, we have a historic opportunity to help guide Americans on a path to financial security, and this study provides critical insights toward that effort.”
The Allianz LoveFamilyMoney Study was conducted by The Futures Company via an online panel in January with more than 4,500 panel respondents ages 35-65 with a household income of at least $50,000.