After 31 years of forging relationships with advisors and retail clients, Tom Bradley is departing Omaha, Neb.-based TD Ameritrade.

Scottrade’s Peter deSilva will take over as head of retail distribution as TD Ameritrade completes its merger with the discount brokerage this month, according to an announcement sent by the companies on Wednesday.

“It was a very difficult business decision, but it was the right one considering the implications of the integration ahead of us, as well as the plans we have for the long-term growth of this company,” said TD Ameritrade CEO Tim Hockey in a released statement. “What Tom has done for TD Ameritrade and, arguably the wealth-management industry, is incredible. I’ve known him for many years, and I know he will be missed. We are grateful for his service and wish him the very best.”

For TD Ameritrade, Bradley’s departure marks the end of one era, and with deSilva’s arrival, the beginning of a new one.

Bradlley spent most of his career as head of TD Ameritrade’s Institutional branch, building a business oriented towards RIAs. During that time, Bradley strove to create an advisor-friendly reputation for the company through programs like AdvisorDirect, a service that refers high-net-worth investors to RIAs, and created a reputation for himself as an RIA advocate.

In 2012, Bradley took over TD Ameritrade’s retail unit, allowing Tom Nally to lead the company’s RIA business. Bradley continued to play an instrumental role with the company, helping to roll out TD Ameritrade’s digital advice offerings and a Private Client Services operation aimed at high-net-worth do-it-yourself investors.

DeSilva will become president of retail distribution for the combined firm and a part of the Senior Operating Committee, its executive leadership team. With more than 30 years of experience in the financial services industry, deSilva has led Scottrade’s retail business since February 2016.

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