Consumers increasingly are shopping for life insurance policy online, according to research by life insurance industry groups Limra and Life Happens.

The groups’ 2022 Insurance Barometer study found that with the lingering effects of Covid, 31% of consumers said they are more likely to buy a policy online.

While established companies are responding by setting up digital platforms to make life insurance easier to research and purchase, a growing number of web-based companies have cropped up over the past few years, and many of them have attractive features such as not requiring medical exams and offering quick decisions on applications, according to, a provider of performance marketplace technologies and services to the financial services and home services industries.

The editorial staff at analyzed several of the newer, online life insurance companies and created a list of the top ones based on factors such as the ease of the application process, options for other types of insurance policies, instant approval, prompt customer service response, and the option of adding riders on to policies for an additional fee.

“Shopping for life insurance online is a quick and easy way to make sure the family is financially covered following a death,” Nupur Gambhir, managing editor of, said in a statement. “Our list of the top online life insurance companies is meant to make the buying process even simpler, so applicants can spend less time online and more time with the people they love,” she said.

“There’s no one-size-fits-all choice when choosing insurance of any kind,” Gambhir added. “This guide can assist in narrowing it down to the best fit for the consumer’s particular needs.”

Here is’s list of the top digital life insurance companies, including the pros and cons of each.


Bestow uses its own technology to offer customers life insurance policies online. It offers 10- to 30-year term policies up to $1.5 million in coverage for consumers ages 18 to 60.

• Delivers a quick and easy application process.
• Offers immediate coverage with no waiting period.
• Provides a live chat service.

• Does not offer riders.