There is only one conference in the financial services industry that is 100 hundred percent focused on social media.
Once again, the LIMRA LOMA Social Media Conference for Financial Services, held in Boston, Mass, had fantastic speakers, industry leaders and social media managers. In total, there were hundreds in attendance and it had a whopping 4,581 tweets over the week.
In comparison, the Focus13 conference taking place the same week had over 5,000 in attendance, but @LPLFinancial reported that #LPLFocus had only 2,840 tweets.
If you did not get a chance to follow the #LLSMC hashtag, here is a digest of insightful tweets worth reading from over 40 different tweeters:
@Aaron_MMA: Nearly 9 out of 10 mass affluent ($100k+ investable assets) individuals in the U.S. are on social media. #LLSMC
@adrearubin: #llsmc @clarashih Trust is shifting from institutions to individuals
@aggiewol: content is the new currency of the social web @clarashih
@aMcKaelaRees: 1 in 3 people prefer customer service via: social media. 1 in 3 people #LLSMC
@amymcilwain: 57% of buyers have already made a decision before they speak with a sales person @clarashih #llsmc
@augieray: "Our targeting is wicked accurate." Average online targeting is 27%; Facebook's is 91%. Facebook's Neil Hiltz @ #llsmc