There is only one conference in the financial services industry that is 100 hundred percent focused on social media.

Once again, the LIMRA LOMA Social Media Conference for Financial Services, held in Boston, Mass, had fantastic speakers, industry leaders and social media managers.  In total, there were hundreds in attendance and it had a whopping 4,581 tweets over the week. 

In comparison, the Focus13 conference taking place the same week had over 5,000 in attendance, but @LPLFinancial reported that #LPLFocus had only 2,840 tweets. 

If you did not get a chance to follow the #LLSMC hashtag, here is a digest of insightful tweets worth reading from over 40 different tweeters:

@Aaron_MMA:  Nearly 9 out of 10 mass affluent ($100k+ investable assets) individuals in the U.S. are on social media. #LLSMC

@adrearubin:  #llsmc @clarashih Trust is shifting from institutions to individuals

@aggiewol:  content is the new currency of the social web @clarashih

@aMcKaelaRees:  1 in 3 people prefer customer service via:  social media.    1 in 3 people #LLSMC

@amymcilwain:  57% of buyers have already made a decision before they speak with a sales person @clarashih #llsmc

@augieray:  "Our targeting is wicked accurate." Average online targeting is 27%; Facebook's is 91%. Facebook's Neil Hiltz @ #llsmc

@BrianMakas: (Old spray & pray techniques won't work for long) RT @augieray 33%: Decline in email conversion rates between 2011-12 Neil Hiltz at #llsmc

@ByrnesConsultin:  With the concept of #social selling, the effectiveness of #sales people has huge upside potential. Well said @bigtimemarketer at #LLSMC

@corinaroy:  As an industry we have to look at social media not as a way to push out content but as a way to have a conversation #llsmc”

@DianeEder:  #LLSMC  Quote from Neil Hiltz, Facebook, at LIMRA conference -- "The world is a better place when it is open, connected and transparent."

@EarthIntegrate:  LinkedIn has established the world’s largest and most powerful professional network – adding 2 members every second. #LLSMC insights

@faithaubrey:  1 in 3 people prefer customer service via social media rather than contacting company via phone. #LLSMC

@GPMLifeBrian:  "Build trust not likes." @augieray #LLSMC

@greggweiss:  @ByrnesConsultin Seeing a post is not building a relationship. It is an impression. And at 6-10% of fans seeing organic posts... #llsmc

@HearsaySocial:  4 sales best practices, now on social: 1.Be findable 2.Expand your network 3. Listen 4. Share expertise @ClaraShih #LLSMC

@hollykbonds:  Great advice for anyone: "We're ON the record 24/7. Live your life offline like you would online. Never know when/where they meet." #LLSMC

@iancahir:  Pinterest is interesting to me. Also, despite it being a ghost town, google+ is the new SEO. But monitoring not there yet. #LLSMC
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@JenDaniele:  Use transitive trust to grow your network - for the fringe relationships @clarashih  #llsmc

@kmac365:  They call them communities. Doesn't mean we have to be so focused on community relations for our content but talk to your neighbors. #llsmc

@LHPro_Life:  44% of mass affluents engage with financial services companies on social media  #llsmc

@LIMRA:  #LLSMC As marketers if we say the same thing as everyone else we say nothing @augieray

@MaggieFord:  "Be findable, grow your network, hear, and then say." Social media visionary @clarashih from @HearsaySocial #llsmc #socialelite

@MasterCard:  LIMRA Proud to be among the Silver Bowl Winners, thank you! We really appreciate it. Your support is #Priceless! #LLSMC

@mcancino:  Ameriprise allows people to find a financial advisor w/ shared connections.  Building off of trusted relationships. #LLSMC @augieray

@mherf  Being findable used to be abt the yellow pages & having a storefront, but now it's about being google-able & on #linkedIn #LLSMC @clarashih
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@michaelhlock:  John Ploumitsakas tells us how marketing can "plan" for the "Now" moment on Twitter. #llsmc #socialelite

@michelle_smyth:  Right now, if you "cold call" someone on Twitter, and don't push too hard too fast, you are going to suceed. @garyvee #LLSMC

@NateDiag:  Relevance is the key to being interesting. Share content that is relevant to your network. #LLSMC

@NCLifeRita:  Social Media is about making the agent / financial advisor human... Enhancing human capital #LLSMC

@NDenley: Easy to do a lot of activity without getting results- be strategic & focus on objectives #llsmc

@pauldtyler:  4 moonshots from google - 200X more bandwidth - answers without asking - really smart cars - wearable devices #llsmc

@pauldtyler:  facebook: goal of SM = efficiency, scalability, profitabilty #llsmc

@ProducersWEB:  22% increase in sales for advisors who use social media @clarashih  #LLSMC
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@RafaelActiance:  Fewer than 10% of companies are tracking social media ROI yet 48% are concerned about it.. Social Media Company Practices LIMRA 2013  #llsmc

@SAPSocialOD:  Why engagement on social matters: purchase intent increases by over 50% when brands engage with consumers @johnp at #LLSMC via @clarashih

@SEIAmyS:  #Advisors: Great tip from @VictorGaxiola - include a beneficiary change form when sending new baby gifts to clients. #llsmc

@SheviNY:  LinkedIn Sponsored Updates have 11X higher click through rates vs native ads

@ortman_social #LLSMC Opportunity to promote personal brand?

@skinnerliz:  The consumer is "always on" and wants everything to be fast and simple, tailored to them and be engaging: Google's Glen Reardon at #LLSMC

@StevenPWebster:  "Tell your story before someone else does" @clarashih @HearsaySocial #llsmc

@tammylubick:  Having a social media audience doesn't mean you have their attention  #llsmc
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@The_CDA:  Smartphones are now the #1 screen" - takeaway from Glen Reardon @google session at #LLSMC

“With close to 5,000 tweets and retweets on hashtag #LLSMC the attendees at the 2013 conference far surpassed the 2012 total of 900. This illustrates that our attendees and the industry are even more engaged on Social Media than just a year ago. We hope the conversations will continue through the hashtag and participants will continue to share their knowledge,” said Christian Ambrosio, director of online marketing and social media at LIMRA.

If you are interested in seeing even more tweets from #LLSMC, check out these tweeters during the week of August 20th, 2-13.  While on Twitter, do not forget to follow @FAMagazine and @ByrnesConsultin.

Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.