Truelytics, an enterprise software-as-a-service (SaaS) company, today launched an emergency continuity solution called TrueContinuity at no cost to existing clients.

According to a company news release, TrueContinuity is designed to allow financial advisors to upload and store an emergency continuity plan on the firm’s platform that includes key contacts, important documents, business processes, and detailed action steps. 

In the event of an untimely death, disability or business disruption, the emergency continuity plan stored in TrueContinuity can be executed automatically, alleviating the chaos, fear and confusion that can overwhelm an advisor’s clients, family and wealth management firm’s team in his or her absence.

TrueContinuity notifies the advisor’s emergency contacts and grants them access to important documents and processes necessary to ensure that the business continues and that clients remain in good hands. 

For the remainder of 2020, Truelytics is inviting independent broker-dealers, RIAs and individual financial advisors to access the firm’s emergency continuity solution free of charge as established clients, or at a greatly reduced rate as new clients.

The company said that its offer is being made in response to growing fears that the current outbreak of the COVID-19 pandemic could result in a sudden and unexpected loss of leadership at firms where advisors age 60 or older are an at-risk demographic.

"While we certainly did not anticipate the COVID-19 outbreak when we first started working on TrueContinuity, we are incredibly grateful to have it ready in time to help firms provide their advisors with a sense of comfort and in turn, allow the advisors to pass that feeling on to their clients," Terry Mullen, CEO of Truelytics, said in released comment.

Founded in 2016, Truelytics is headquartered in Wellesley, Mass.