Meanwhile, New York City-based BlackRock has seen its share of US ETF assets shrink to 34% currently from 40% in 2018. Over the same period Vanguard grew its portion to roughly 30% from 25% and is on track for 21 years of straight growth, Bloomberg Intelligence data show.
That’s not to say it’s been entirely smooth sailing amid the bear market. Last week, Vanguard announced that it would shutter the Vanguard U.S. Liquidity Factor ETF (VFLQ) in late November -- the firm’s first liquidation of a US ETF since the $245 billion Vanguard Total Stock Market ETF (VTI) launched in 2001.
Still, the direction of investor progress is clear. Bloomberg Intelligence expects Vanguard to take the crown of largest ETF issuer in 2025.
“They inhale market share in rough markets,” said Bloomberg Intelligence senior ETF analyst Eric Balchunas. “By the end of this decade -- or even sooner if the market remains difficult -- Vanguard will be the asset leader in basically every category and vehicle type.”
This article was provided by Bloomberg News.