NEW YORK and VANCOUVER
–
February 1
6
, 2018
–
Vested Ventures, the investment arm of
the fastest growing public relations agency globally,
Vested
, announced it has successfully
completed a seed round investment
in Vancouver financial software company
Dojo Technology
Corp
(“Dojo”).
Dojo’s iOS and Android
-
friendly mobile platform reimagines how families and young people
interact with the
ir banks and credit unions by providing reward
-
based gamification and nudging
users towards positive financial habits. Dojo integrates directly with financial institutions’ legacy
account and card infrastructure to reduce customer acquisition costs and dri
ve user
engagement, building lifelong banking relationships and making the next generation of
consumers better at managing their money.
Vested Ventures’ financial investment and strategic counsel will help Dojo activate its brand
across the U.S. and Canad
a, driving new prospects and revenue opportunities. Vested’s
support to Dojo will include marketing support, media relations, content development, corporate
messaging, and executive positioning.
“Vested Ventures seeks to create strategic, long
-
term partn
erships with companies that foster
positive relationships with money, whether that be by promoting financial literacy, helping bring
underbanked people into the financial system, or promoting transparency in financial services,”
said Eric Hazard, CEO of Ve
sted Ventures. “Dojo’s mission fits squarely into these objectives
and we’re excited to help them refine their communications strategy to quickly enter new
markets through our unique combination of capital, network, and exposure.”
“Dojo was conceived to
help families build generations of wealth,” said Chad Sichello, CEO and
Co
-
Founder of Dojo. “With the reach of our customers and support of investors like Vested
Ventures, we’re changing the face of financial literacy in a way that’s fun and accessible to
everyone. This is truly a win
-
win.”
Dojo joins the Vested Ventures portfolio which consists of equity positions in Remesh, an
artificial intelligence polling platform, and Spare, a mobile app that rounds up users’ dining bills
and donates the remainder
to charities that feed the hungry.