“I definitely see synchronization as the next step to getting these integrations to become real-time integrations to get that feel of the best-in-class product advisors want,” McLaughlin says.
Takeaways
Financial advisors are often drawn to all-in-one offerings because, frankly, they’re attractive considering they have all the tools you want in one neat little package. However, it is rare for a single company to be experts in every aspect of finance. Therefore, the optimal route is integrations. Right now, Redtail is pushing the limits of integrations by developing what McLaughlin calls real-time integrations as a way to bridge the data gap.
About
Brian McLaughlin is CEO of Redtail Technology, a provider of CRM solutions for financial services firms. It handles specific challenges such as log reporting, filing changes and data synchronization. The firm recently launched its artificial intelligence solution as well as a compliant texting platform, Redtail Speak.
Vasyl Soloshchuk is CEO and co-owner at INSART, a fintech and Java engineering company. Vasyl is also the author of WealthTech Club, which conducts research into Fortune 500 companies and start-up robo-advisor and wealth management companies.