Each generation has its own quirks and predilections. And that’s an important consideration for financial advisors, particularly those whose client base is variegated across the age spectrum. In a recent study entitled “The Generation Project,” OppenheimerFunds looked at how multigenerational high-net-worth individuals think about investing and their relationships with wealth advisors.

The study looked at six wealth management areas, including the “top advisor qualities each generation seeks.” Most of the attributes within that category are universal across the board, but can vary in order of importance. For example, all age groups want an advisor who “understands their financial goals.” That item topped the list among younger millennials (ages 22 to 30) and baby boomers (ages 54 to 72), but ranked third among Gen Xers (ages 38 to 53). It also tied for tops—along with “good investment performance”—among the silent generation (ages 73 to 90). Of course, everyone wants good investment performance, and that criteria topped the list with older millennials (ages 31 to 37) and Gen Xers, but it tied for third among younger millennials, along with “good communication.” (The report listed the top three responses for each age group.)

The “advisor’s professional experience” and “advisor’s professional qualifications” attributes were strangely underrepresented within the broader “top advisor qualities” category. “Experience” was the second-most important attribute among younger millennials and third among older millennials, while “qualifications” was third among the silent generation. None of the other cohorts included either on their top three lists.

Under the broad category of “how different generations discuss finances,” both younger and older millennials are “less likely to discuss investment strategies with an advisor” and more apt to discuss personal finance with their personal networks, whereas boomers and the silent generation are more likely to have such conversations with an advisor.

OppenheimerFunds partnered with the research firm CoreData to survey nearly 2,000 investors and advisors in the U.S. and the U.K.