When it comes to marketing strategy, many financial-service firms are years, if not decades, behind the curve.
It doesn't help that marketing is continually changing as it adapts to new behavioral insights and new technologies. As technology continues down its destiny to consolidate, it has given rise to fully automated marketing systems that run entirely online. Automated marketing systems improve lead generation, lead nurturing campaigns, drip email campaigns, and other core marketing tactics by automating repetitive actions along the campaign building process through to delivery.
Choosing the right automated marketing platform comes down to the content form, and delivery method best suited to your ideal buyer personas, as well as third party integrations with complementary marketing software you may already be using.
The Chase Is On
When it comes to marketing automation systems, new tech updates, new angles on consumer data and other inputs lead the cutting edge of product development, intending to enhance their marketing systems and tactics.
Using a marketing automation system will assist advisors in keeping up with the times — after all, these providers update their strategies to keep up with the latest tactical thinking. Some further augment their value proposition with valuable user educational content.
Why Should I Pay Attention to This Technology?
Imagine, instead of hiring a marketing specialist, writers, content creators, a graphic designer, a funnel strategist, etc., you instead just sign-up for one online system based around proven and effective campaign structures that can be operated by one person? Doing so would minimize overhead costs by turning the job of five into the role of one or two.
Marketing automation systems provide a series of preset options based on your common goals, backed up by industry-specific content libraries and content delivery systems set to automated campaign calendars.
How Are “Canned” Options Right for My Firm?
Of course, you will want some customization. Most marketing automation systems have modification options for campaigns and content input fields for light to full content customization. Marketing automation systems provide a series of preset options based on your shared goals, backed up by industry-specific content libraries and content delivery and curation systems set to automated campaign calendars.
It's kind of a no brainer for smaller firms. By aligning your marketing and sales goals with an integrated marketing system that carries out the drudge work, you can reinvest that time you save into your clients and your business. You may even find you have more time to step back and evaluate your overall strategy.
Some even formulate content and deployment methods based on massive amounts of data and research on your target market. Genius, right?
Weigh Your Options
Today, there are various marketing automation systems on offer, but the product options can be overwhelming. The question is, which product is right for my business?