Customers of TD Ameritrade will be able to access market updates, investor resources and place trades through the Twitter social media platform, the company announced.

The discount brokerage company said it will integrate artificial intelligence to power the service and provide live customer support to assist retail investors.

"You have to go where the consumers are spending a lot of time," said Sunayna Tuteja, director of emerging tech and innovation at TD Ameritrade, in an interview. "Technology is impacting consumer behavior, and consumers are bringing these expectations to companies like ours in finance or investing. You can click on an app for pizza; why can't you get on-demand services from financial services companies?" 

On-demand market information, stock quotes, news and sector information will be available via Twitter Direct Messaging. Customers will also have access to content from LikeFolio, an app that supplies social data about consumers to give investors additional insight.

The company's customers can already trade via Facebook and contact TD Ameritrade via Amazon’s digital assistant Alexa. 

The service represents a continued push by the company and the industry in general to cater to young, tech-savvy investors. During the first fiscal quarter of 2017, TD Ameritrade said it experienced at 72 percent increase in new clients age 35 or younger.