Facebook Inc. Chief Executive Officer Mark Zuckerberg has agreed to meet with civil rights groups who organized an advertising boycott of the platform, the company said Wednesday.

Facebook reached out to the National Association for the Advancement of Colored People, the Anti-Defamation League and Color of Change last week to arrange a meeting with Chief Operating Officer Sheryl Sandberg and Chief Product Officer Chris Cox, a company spokesman said. The civil rights groups said they wanted Zuckerberg to be at the meeting, the spokesman said.

“We’ve since confirmed that Mark is able to join,” the spokesman said. “We’re waiting to hear back and look forward to the opportunity to continue the dialogue.”

Starbucks Corp., Levi Strauss & Co., PepsiCo Inc. and Diageo Plc were among the most recent companies to say they’re curtailing ad spending, part of an exodus aimed at pushing Facebook and its peers to suppress posts that glorify violence, divide and disinform the public, and promote racism and discrimination.

This article was provided by Bloomberg News.