Banners(Website) | Digital Edition | E-Directs | E-Newsletters | Lead Generation | Native Advertising
Research papers | Videos | Webcasts | Full Spec Sheet
(All digital materials are due 5 business days prior to launch)
Flash files are no longer accepted for banner placements
LEAD GENERATION PROGRAM
Landing Page
Asset being offered (ie. whitepaper)
Asset (ie. PDF of whitepaper)
Title of asset
Introduction text - Description of asset to appear under title on landing page and e-newsletter (Suggested length 20 words)
Form page image (600x400)
Client logo (200x100)
Standard Form Questions:
Email:
First Name:
Last Name:
Firm:
Address:
Phone:
City:
State:
Zip:
Additional questions may be added.
ONE question/field may be used to qualify the leads. Additional cost will apply.
*Lead Generation programs should be designed to maximize desire to fill out the form to gather a prospect’s information.
The page should not contain too much information on the whitepaper (or other asset), using a simple description and thumbnail of the whitepaper is recommended. The use of info graphics is not allowed.
We do not allow any contact information on the page which would defeat the purpose of the program.
Example: click here
Materials required for marketing of Lead Generation
FA E-Newsletters
300 x 600, 80k
File Format
• GIF/Animated gif - Animated gifs may only display the first frame in some email clients, ie Outlook2007/2010/2013. We highly recommend using static banners. 3 loops maximum. A URL Click-thru to the landing page on FA's site will be provided.
• JPEG - a URL Click-thru to the landing page on FA's site will be provided.
• Rich Media HTML - standard tags only (No iframe or javascript)
Note: DFP users should also supply a Click tracker, and an impression pixel, “jump” coding is not acceptable.
E-DIRECTS/DEDICATED EMAILS
Specifications: HTML must be ready to send. HTML is not to exceed 600 pixels across the content area. All images and links must be present in the HTML (Financial Advisor magazine(FA) will not alter or insert images or links). All images are to be hosted by the client (FA will not host images for e-directs), FA cannot accept Word files converted to HTML. Mapping in the html code is not recommended. (Please take in account Microsoft Outlook 2007 and later limitations when building html files for email distribution. FA will not alter HTML code to render in Outlook 2007 and later.)
E-direct file size should not exceed 60k. There is a 150,000 character limit to custom HTML/XHTML emails. HTML and text files to be received 5 business days prior to flight date.
Styling - Direct element HTML styling is needed for elements that do not fall under the global style or inline styling that is different from controlled content. Any href’s that have different styling than the global style will not hold inline styling. Styling for href’s needs to be coded as standard HTML Font styling. Ie... <font color="#999999"><font style=”strong”> etcSubject line for Edirect
Who do you want the test sent to?
WEBSITE BANNERS
Flash files are no longer accepted for banner placements
728x90
300x250
160x600
Max file size for all of the above – Static-40k/Flash-40k
120x60
120x120
The above would be - Static-20k/Flash-20k
640x480
The above would be - Static-80k/Flash-80k
Technical Specs -
File Format
• Jpeg, GIF/Animated - GIFAnimation - 3 loops maximum. Max length 15 sec. A URL Click-thru to the landing page on FA's site will be provided.
• Rich Media (HTML) - must contain a placeholder in the ad code for the click tracking
• Text Link -Must be text characters accompanied by Click URL, Tags are not accepted
• Video - Files must be .flv (flash), must contain ClickTags, Max length 30sec. no looping, polite load 100k, file size 1 mb max
• Alternative Text - May be up to 10 words.
• Hot Spot Restrictions - Hotspots are confined to the ad unit dimensions only and never past the edges of the unit itself.
Expanding Unit Specs
728x90 Max: 728x180 –open down -file size max. 100k
300x250 Max: 600x250 –open right–file size max. 100k
160x600 Max: 320x600 –open left–file size max. 100k, (Skyscraper 3 position-open right)
Must expand only on click or rollover, contain a close button, and auto-collapse after 15 sec
Click here to download the PDF