VIEWS FROM THE EXPERTS
EVAN RAPOPORT
CEO
HedgeCoVest
FinTech & The Evolution Of Managed Accounts
Technology has revolutionized the financial industry, from Wall Street to Main Street, and wealth management is no different. Robo-advisors threatened wealth managers with scalability and ease of use, while unifi ed managed accounts (“UMA”) platforms provided tools to access every investment manager under the sun. However, neither solution is truly complete. Robo-advisors are rigid and lack the depth to handle complex fi nancial situations. UMA solutions are cumbersome, often forcing advisors and their clients to perform tedious tasks. Advisors needed a better solution, one that combines the accessibility of a robo-advisor with the fl exibility of a UMA platform. Advisors needed tools to scale their assets under management while reducing costs and streamlining operations to provide meaningful impact to their bottom lines. Most importantly, advisors needed to spend their time where they can be most productive, with their clients.
HEDGECOVEST, and the SS&C Advent version SMArtX (www.smartx.us), are the next evolution in managed account technology. Leveraging our award-winning technology solution, HedgeCoVest was the first UMA platform to offer hedge fund strategies in a real-time UMA format and open hedged strategies to investors of all sizes and types. HedgeCoVest has expanded the technology into a complete end-to-end wealth managementsolution and now offers investors the ability to combine traditional and alternative strategies in a single account. Add our built-in account rebalancing, streamlined account opening, and customized branded portals to the mix, and you have a complete digital wealth solution.