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The Investment Case For Online Retail Stocks: Diversification Meets Growth Potential


May 24th

2:00-3:00 pm ET


Complimentary Webcast



Sponsored by





Jonathan Coleman

Christian Magoon

Amplify ETFs


Anne Kvanbeck

Jane Edmondson

EQM Indexes LLC



Online retail is increasingly being used to purchase items, book travel and access entertainment. Improved selection, competitive pricing and ease of use are factors that are appear to be separating online retail from brick and mortar options. How might exposure to online retail firms add diversification or higher growth potential to traditional consumer discretionary or retail allocations? Has the growth in online retail slowed or only getting started? What trends are driving online sales?


Join us for a discussion on the history, drivers and investment potential of global online retail companies. 


Our discussion will cover:
  • The History of Online Retail 
  • Key Drivers of Online Retail Sales Growth
  • Indexing Online Retail Focused Companies
  • The Three Types of Online Retail Companies
  • The Battle Between Brick & Mortar and Online Retail
  • Inside IBUY: The Amplify Online Retail ETF
  • Portfolio Applications for IBUY
  • Question and Answer Period


Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Funds’ statutory and summary prospectus, which may be obtained by calling 855-267-3837 or by visiting Read the prospectus carefully before investing.
Investing involves risk, including the possible loss of principal. The fund is new with limited operating history. Shares of any ETF are bought and sold at market price (not NAV), may trade at a discount or premium to NAV and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. A portfolio concentrated in a single industry, such as the online retail industry, makes it vulnerable to factors affecting the industry. The Fund may face more risks than if it were diversified broadly over numerous industries or sectors. Investments in consumer discretionary companies are tied closely to the performance of the overall domestic and international economy, interest rates, competition and consumer confidence. Online retail companies are subject to risks of consumer demand and sensitivity to profit margins. Additionally technology and internet companies are subject to rapidly changing technologies; short product life cycles; fierce competition; aggressive pricing and reduced profit margins; the loss of patent, copyright and trademark protections; cyclical market patterns; evolving industry standards; and frequent new product introductions. Information technology companies may be smaller and less experienced companies, with limited product lines, markets or financial resources and fewer experienced management or marketing personnel. Stocks of many internet companies have exceptionally high price-to-earnings ratios with little or no earnings histories. Information technology company stocks, especially those which are internet related, have experienced extreme price and volume fluctuations that are often unrelated to their operating performance. The Fund is nondiversified, meaning it may concentrate its assets in fewer individual holdings than a diversified fund. Investments in smaller companies tend to have limited liquidity and greater price volatility than large-capitalization companies. Investments in foreign securities involve greater volatility and political, economic, and currency risks and differences in accounting methods. The Fund’s return may not match or achieve a high degree of correlation with the return of the underlying Index. To the extent the Fund utilizes a sampling approach, it may experience tracking error to a greater extent than if the Fund had sought to replicate the Index. The EQM Online Retail Index seeks to measure the performance of global equity securities of publicly traded companies with significant revenue from the online retailbusiness. The Index methodology is designed to result in a portfolio that has the potential for capital appreciation. The Adviser and Sub-Adviser believe that companies with significant online retail revenues may be best positioned to take advantage of growth in online retail sales and shoppers versus companies with less significant online retail revenues. Eligible constituents derive at least 70% of revenues from online and/or virtual business transactions (as opposed to brick and mortar and/or in-store transactions) in one of three online retail business segments: traditional online retail; online travel; and online marketplace. An investment cannot be made directly in an index.
Diversification does not assure a profit or protect against a loss in a declining market. 
Amplify Investments LLC serves as the investment advisor and Penserra Capital Management LLC serves as sub advisor to the fund. Amplify ETFs are distributed by Quasar Distributors LLC.

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