Your clients want protected income for life. Lincoln can help make the conversation easy and actionable. A positive and simple conversation with your clients about the benefits of protected income may seem challenging, but the good news is that your clients want to hear about lifetime income and the certainty that comes with it. By creating an emotional connection, focusing on solutions instead of risks and keeping it real, you can take the next step into a proactive conversation about adding certainty to your clients’ retirement income plan.

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