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March 2016  

Summary for Putting a value on your value:
Quantifying Vanguard Advisor's Alpha

Vanguard
A Vanguard research paper, Putting a value on your value: Quantifying Vanguard Advisor's Alpha, by Francis M. Kinniry Jr., Colleen M. Jaconetti, Michael A. DiJoseph, and Yan Zilbering, expands on the 2001 concept of Vanguard Advisor's Alpha™, which outlines how advisors can add value, or alpha, through relationship-based services such as financial planning, discipline, and guidance, rather than by trying to outperform the market.
The authors attempt to quantify the benefits that advisors can add relative to others who are not using such strategies. The paper includes seven "quantification modules" summarizing key wealth-management best practices and providing a reasonable framework for describing and further differentiating advisors' value proposition.

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