Positive Impact Special Section - Views From The Experts
Christine Sturm Broughton
Sr. Philanthropic Advisor, Gift and Estate Planning
ALSAC/St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital: Where Planned Gifts Save Lives
Philanthropy is such an important part of a family’s wealth planning. From both a personal legacy and a tax planning perspective, charitable gift planning allows your clients to affirm their own values and beliefs while also making a lasting impact on the lives of others. Never doubt the transformational difference that your clients’ philanthropy can make in causes in which they believe—and never underestimate the importance of your role in helping them achieve it. Advising them on the type of gift that is right for them can allow them to have a much greater impact than they may have thought possible, while also supporting their financial goals. For example, at St. Jude Children’s Research Hospital, both outright and planned gifts from individuals have allowed us to implement one of the world’s most ambitious efforts to discover the origins of childhood cancer and seek new cures. Many donors have told us they view their gifts to this effort as an investment, and the long-term return will be children’s lives saved. They are right.
As you work with your clients to plan their charitable giving we can help you consider the best way to help them achieve their personal philanthropic goals. For instance, they may want to secure a recognition opportunity at St. Jude or guarantee an income stream for their lifetime or to support the needs of their loved ones. The choices for charitable gift planning are many—from immediate outright gifts to gifts of real estate, testamentary gifts, charitable gift annuities and charitable remainder trusts. If you would like to know more about charitable gift planning benefitting St. Jude Children’s Research Hospital, you may call me at 1-800-395-4341, or visit, www.stjude.org/advisor, which was created specifically for professional advisors with information and illustrations about our giving vehicles. On behalf of St. Jude and all charitable organizations working to build a better future, thank you for helping your clients achieve their financial and philanthropic dreams.
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. Please visit stjude.org/advisor or call 1-800-395-4341 for more information if your clients would like to support the St. Jude mission: Finding cures. Saving children.®