by
Gail Graham
Get back to the basics with three fresh marketing ideas for your 2016 plan.
by
Gail Graham
We all worry about marketing our own brands, but we should consider what we can do individually and collectively about our profession as a brand.
by
Gail Graham
It’s that time of year to begin planning for 2016, and these relatively simple—but effective—steps will refresh your marketing mojo.
by
Gail Graham
Instead of having a better message or sales pitch than your competition, be willing to declare yourself out of their game, in a category that sets you apart.
by
Gail Graham
A lot of advisory firms practice random acts of marketing, but with better organization they can turn more prospects into clients.
by
Gail Graham
Hashtags, once a fringe activity practiced only by digital hipsters, are now an important component of marketing communications.
by
Gail Graham
Summertime marketing is all about keeping prospects and clients engaged, and you can take advantage of the season if you know how, says United Capital's CMO Gail Graham.
by
Gail Graham
Advisors need to “get” what people are really thinking, and our business is about life, not money – it’s financial life management.
by
Gail Graham
People are bored with financial firms' marketing and don't believe many ads.
by
Gail Graham
“Annual reviews” have become canned and uninteresting. Here are five reasons women might really want to attend one, says Gail Graham of United Capital.
